The documentary Bitter Seeds, which was screened at the Movies that Matter Festival 2012, won the Jury Award at the Green Film Festival in Seoul, South Korea. Bitter Seeds is the third part of the globalization trilogy by director Micha X. Peled. The film focuses on the reasons behind the high suicide rates among Indian cotton farmers. With his trilogy, Peled gives the victims of unscrupulous multinationals an identity, without exaggerating sentiment. Micha Peled previously directed Store Wars: When Wal-Mart Comes to Town (2001) and China Blue (2007).