Masterclass Activism 2.0 with the Yes Men

Masterclass Activism 2.0 with the Yes Men

March 27, 2010

After the screening of The Yes Men Fix the World on Saturday March 27, visitors could engage in an interactive masterclass by Yes Man, Mike Bonanno. The workshop ended with a real protest according to the principles of The Yes Men.

The documentary shows the unorthodox methods of The Yes Men. The two activists lie to get into conferences and overpower captains of industry. As fake spokespersons they make the wildest claims, even on live television. With great satire The Yes Men address global greed of multinationals.

During the masterclass activist Mike Bonanno shows what ingredients are necessary for making a false press conference: a fake website, a fake press release, some media attention, a video camera, a table, some microphones and a good actor. For the masterclass The Yes Men developed a campaign against Shell as an example for the audience. The action site contains a fake press release in which Shell apologises for the human rights violations and environmental pollution in the Niger Delta. This statement was read by a so called spokesperson of Shell. This video will be send into the world through viral media.

Then the audience was asked to protest in the streets of The Hague by distributing flyers which state a fake apology by Shell. More than eighty activists put on white overalls with Shell stickers on the back and went with Bonanno into the streets. Unsuspecting shoppers took the flyers with amazement or sometimes even suspicion. ‘Apologising? Now! Isn't that a bit late?'

More screenings of The Yes Men Fix the World are on:

  • Sunday, March 28, 2010 - 14:30

    Theater aan het Spui 1, The Hague

  • Monday, March 29, 2010 - 22:00

    Filmhuis Den Haag zaal 4

  • Tuesday, March 30, 2010 - 19:00

    Het Nutshuis, The Hague